In order to improve client engagement on your website, you have to take proactive action now so that the visitors are more likely to take the desired action and help to increase your online presence. These changes that you need to make to your website are not designed to offer quick results that will game the search engines, they are designed to allow you to build a solid foundation and grow your following steadily over the long-haul.
Place a sign-up box on the home page on the left side of the page. The majority of websites place it on the right, so visitors have in a sense become blind to even seeing it. By placing it somewhere other than expected, you will engage the client more easily.
At the end of every article you post should be a comment section. Not only should you allow all comments, you should be checking in on a regular basis and interacting with everyone. There are going to be a ton of lurkers watching how you conduct business that you will never see.
At the beginning of each post on your website should be social media buttons. Don’t put just Facebook, Twitter, and Instagram because you use those platforms, keep in mind many of your users make use of a ton of other platforms instead. Include, Google+ and Pinterest, two fast growing social platforms.
Client engagement is all about making your presence known on a regular basis, so it you can handle it, place a live messaging box on your website to answer questions and concerns in real-time. Not only can this help you to get more sales faster, you are going to look more professional and the visitor will remember this when they are ready to order.
The navigation bar on your website allows visitors to get to the information that they need fast. If you try to get to content and it takes more that a few clicks, clean up the navigation bar and make it so they get there in a single click. Time is money, and if buyers get frustrated, they are going elsewhere and shopping at your competition.
Place a suggestions section on your website and encourage visitors to comment about items they would like to see on your website, or improvements that can be made. This is like getting free consulting from those in the best position to know about what they want.